Sunday, December 16, 2012

In our weight loss classes of prescription drugs on the market

A plenty of meizitang products have been exported overseas. The same year, Nanjing, Australia Pharmaceutical Limited The capsule of the Secretary, "O light, the Hang Seng pharmaceutical capsules in Nanjing" Show, Guilin Jiqi Pharmaceutical tablets "kiosk up", Hainan General Yang medicine sibutramine have been approved for production. To October 2008 SFDA has approved 16 enterprises production of pharmaceutical raw materials, 21 production Preparations. In February 2001, German Keno pharmaceutical companies sibutramine capsules, Certificate of Incorporation of the Food and Drug Administration (SFDA).
to Trade name "the Connaught America Pavilion (Reductil) listed in our country. 2004 Abbott, GmbH & Co.KG, received SFDA approval in China Listed. After a few short years, the song America capsule and O light capsule has Well-known brands in the diet on the market. A historic step has been made in the development of meizitang. the country had reached annual sales of 8 A 10 billion market size. However, in product promotion, and production Product awareness and level of consumption under the influence, domestic regional markets accounted for There are a large amount of difference.
In our weight loss classes of prescription drugs on the market, subject to the retail pharmacy prescription system The impact of weak supervision clinical weak promotion, media publicity Transfer intensity is too large, resulting in the lack of brand integrity of the weight loss prescription drugs, after Several years of development, the hospital market share year after year recession. From 2007 16 Urban sample of hospitals sibutramine medication, year-on-year decline About half (see Figure 2). The butt joint of businesses and market of meizitang has succeeded.

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