The advantage is that producers and consumers to meet directly and to facilitate communication and sales information

Sales agents: usually by the pharmaceutical companies Consigned drugs. And pharmaceutical companies agents, sales agents have the right to sales of pharmaceutical companies, the factory may not recruit other agents or employees to sell their medicines. The sales agent actually is the exclusive sole sales agent of the factory. The price of drugs, trading conditions have great influence, and not subject to regional restrictions, this fiduciary relationship is also relatively durable. (3) purchasing agents: Is the buyer to establish longer-term relationship between buyer procurement of medicines, and provide the receipt, inspection, storage, delivery and other service agencies. There are no preservatives inmeizitang products.

The advantage is that producers and consumers to meet directly and to facilitate communication and sales information, in the economically more favorable. OTC medicines often use this mode, by the vendor and resident agencies of the drug directly to the drugs sent to the pharmacy, drug chains and other retail pharmacies, and then sold to consumers. (3) manufacturing enterprises-total dealer-wholesale enterprises 11 medical units or retailer which is the development of enterprises, often used mode of production-oriented enterprises and imported products, agents, producers are more willing to focus on R & D and production. People are rediscovering the social importance ofmeizitang.

Music America "and Roche's Xenical" is the market leader, full of a variety of other generic drugs and traditional Chinese medicine health care products market. In this case, we believe that the "appropriate competitive strategy is to market stopgap strategy. Market research shows that imports a high degree of brand recognition, high income of urban rational diet of female white-collar workers is appropriate "to play a competitive advantage suitable for market segments. Shopper characteristics of the market investigation and analysis, we designed 4P marketing mix strategies are mainly the following. It is very convenient to takemeizitang.